Marketing Archives

The Power of “Peloton”

After trying the Peloton app, let’s talk about the magical power of “Hey, Peloton” for this Runner…

Essential Marketing: Make Your Message Clear (or Avoid the Noid!)

Watching advertising with the sound down is an interesting exercise in clarity of message. Does Domino’s new Noid ad make its message clear?

[Book Review] Contagious: Why Things Catch On — by Jonah Berger

Here’s a review of the 2013 book, Contagious: Why Things Catch On, by Jonah Berger. It’s is a quick, fun read about the nature of why some things go viral and some things don’t.