News & Notes

This is where we take note of interesting approaches and shifts in design, marketing and the digital landscape. You’ll find occasional insights, observations and updates on our client work.

Marketing & Loodon News

  • Analytics

    Analytics

    While many different analytic tools exist to measure your business’ digital success, the standard is Google. Whether it’s using their analytics tools, considering your organic Google ranking, or using their paid Google…

  • Quarantine

    Quarantine

    With the world facing an unprecedented pandemic, it’s time to think about business differently than we ever have before. It’s apparent now more than ever that businesses can only remain relevant when they remain…

  • Paid v. Organic Search

    Paid v. Organic Search

    An important part of a digital advertising strategy is exploring paid vs organic rankings and analyzing the data. Great SEO strategies will naturally raise organic search engine rankings but depending on how…